CITY OF SAN MARCOS TEXAS Multimedia Specialist in San Marcos, TX

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JOB SUMMARY

- To ensure a fair and consistent hiring process for all applicants, a completed employment application is required. Resumes are considered supplemental and cannot substitute for the required application.


The Digital Design & Video Specialist supports the City’s communications and marketing efforts by creating and managing digital content, video production, and multimedia design across websites, social media platforms, and other electronic channels. This position ensures consistent branding and accessibility across platforms, produces video content for meetings and events, and provides creative services to engage and inform the public.

ESSENTIAL FUNCTIONS

The following list highlights the main responsibilities of this position. While it covers the core tasks, it may not include every duty that could be assigned. Employees may be asked to take on other responsibilities as needed to support the team and department.


  • Design, manage, and update the City website, employee portal, and multiple social media channels; ensure accuracy, timeliness, and consistency of style and navigation.
  • Develop and manage digital content and visual design for websites, social media, and promotional campaigns.
  • Coordinate social media messaging across departments; monitor engagement and maintain City social media strategy and policy.
  • Track and report analytics for digital platforms to evaluate effectiveness.
  • Operate audio and video broadcast equipment for live televised City meetings, events, and public information programs.
  • Assist with redesign projects and ensure compliance with branding, ADA accessibility, and usability standards across digital platforms.
  • Coordinate multimedia support for City events and emergency communications.
  • Duplicate and distribute video and audio programs across various media formats.
  • Maintain availability for after-hours/call-outs to support critical communications needs.
  • Uphold confidentiality and departmental standards of professionalism and public trust.

MINIMUM REQUIREMENTS & PREFERRED QUALIFICATIONS


MINIMUM REQUIREMENTS

  • Bachelor’s degree in communications, media, graphic design, or related field.
  • Three (3) years of experience in digital design, video production, or multimedia communications.
  • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Premiere), Canva, and video editing software.
  • Valid Texas driver’s license with an acceptable driving record.


PREFERRED QUALIFICATIONS

  • Experience managing organizational social media programs and video broadcasting.
  • Familiarity with HTML/CSS, SEO, and ADA accessibility standards.
  • Bilingual in English/Spanish.

COMPETENCIES AND ENVIRONMENT


KNOWLEDGE, SKILLS, AND ABILITIES

  • Strong graphic design and video production skills.
  • Ability to manage multiple projects and meet deadlines under pressure.
  • Excellent verbal and written communication skills.
  • Flexibility to work nights, weekends, and during emergencies or special events.


PHYSICAL DEMANDS

This position requires lifting up to 30 pounds occasionally. Frequent activities include sitting, handling, fine dexterity, vision, hearing, and talking. Occasional activities include standing, walking, reaching, and bending. Rare activities include kneeling, crouching, crawling, twisting, and climbing.


WORK ENVIRONMENT

Work is primarily performed in an office setting with occasional field visits and exposure to emergency conditions, variable weather, and high-pressure situations.


To ensure a fair and consistent hiring process for all applicants, a completed employment application is required. Resumes are considered supplemental and cannot substitute for the required application. The Digital Design & Video Specialist supports the City’s communications and marketing efforts by creating and managing digital content, video production, and multimedia design across websites, social media platforms, and other electronic channels. This position ensures consistent branding and accessibility across platforms, produces video content for meetings and events, and provides creative services to engage and inform the public. ESSENTIAL FUNCTIONS The following list highlights the main responsibilities of this position. While it covers the core tasks, it may not include every duty that could be assigned. Employees may be asked to take on other responsibilities as needed to support the team and department. Design, manage, and update the City website, employee portal, and multiple social media channels; ensure accuracy, timeliness, and consistency of style and navigation. Develop and manage digital content and visual design for websites, social media, and promotional campaigns. Coordinate social media messaging across departments; monitor engagement and maintain City social media strategy and policy. Track and report analytics for digital platforms to evaluate effectiveness. Operate audio and video broadcast equipment for live televised City meetings, events, and public information programs. Assist with redesign projects and ensure compliance with branding, ADA accessibility, and usability standards across digital platforms. Coordinate multimedia support for City events and emergency communications. Duplicate and distribute video and audio programs across various media formats. Maintain availability for after-hours/call-outs to support critical communications needs. Uphold confidentiality and departmental standards of professionalism and public trust. MINIMUM REQUIREMENTS & PREFERRED QUALIFICATIONS MINIMUM REQUIREMENTS - Bachelor’s degree in communications, media, graphic design, or related field. Three (3) years of experience in digital design, video production, or multimedia communications. Proficiency in Adobe Creative Suite (In. Design, Photoshop, Premiere), Canva, and video editing software. Valid Texas driver’s license with an acceptable driving record. PREFERRED QUALIFICATIONS - Experience managing organizational social media programs and video broadcasting. Familiarity with HTML/ CSS, SEO, and ADA accessibility standards. Bilingual in English/ Spanish. COMPETENCIES AND ENVIRONMENT KNOWLEDGE, SKILLS, AND ABILITIES - Strong graphic design and video production skills. Ability to manage multiple projects and meet deadlines under pressure. Excellent verbal and written communication skills. Flexibility to work nights, weekends, and during emergencies or special events. PHYSICAL DEMANDS - This position requires lifting up to 30 pounds occasionally. Frequent activities include sitting, handling, fine dexterity, vision, hearing, and talking. Occasional activities include standing, walking, reaching, and bending. Rare activities include kneeling, crouching, crawling, twisting, and climbing. WORK ENVIRONMENT - Work is primarily performed in an office setting with occasional field visits and exposure to emergency conditions, variable weather, and high-pressure situations.
search terms: Multimedia+Media
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