Tyler Junior College gives equal consideration to all applicants for admission, employment and participation in its programs and activities without regard to race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, age, marital status, disability, veteran status or limited English proficiency (LEP).
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
All positions are on-site, located in Tyler, Texas, unless otherwise stated in the job posting.
- ABOUT
The Marketing and Public Relations Writer/Editor is responsible for creating clear, compelling, audience-focused content that drives engagement, attendance and enrollment-related outcomes. This role translates institutional information into messaging that captures attention, communicates value and motivates action across multiple channels.This is a full-time position responsible to the Director, Marketing and Communications.
- WHAT YOU WILL DO
Primary Responsibilities
- Gathers information and develops content about the College, its students, faculty, programs and activities for use in a wide variety of marketing and promotional materials including website, intranet, social media, print collateral and digital communications
- Produces feature content, announcements and news releases that are structured to generate audience interest and engagement while also supporting media distribution when appropriate
- Writes, edits and refines content to ensure clarity, consistency and alignment with institutional brand standards and communication goals
- Prioritizes audience understanding by translating complex or academic information into accessible, engaging and action-oriented messaging
- Crafts headlines, leads and key messages designed to capture attention and encourage audience response
- Reviews and edits content produced by others to ensure quality, consistency and alignment with institutional messaging and brand standards
- Develops and produces internal and external newsletters that prioritize audience relevance, clarity and engagement, including writing, editing and organizing content to improve readability and effectiveness
- Establishes and maintains relationships with sources across the College to gather information, identify stories and support effective communication
Secondary Responsibilities
- Assists in responding to media and public inquiries in coordination with the Director, Marketing and Communications
- Identifies and proposes new approaches and channels for communicating with internal and external audiences
- Takes photos and occasionally videos to support content development as needed
- Maintains media and communication contact lists
- Attends events as assigned to gather information and support content creation
COMPETENCIES
Knowledge, Skills, and Abilities
- Strong audience awareness and ability to adapt tone, structure and messaging for different audiences and channels
- Ability to prioritize clarity, impact and effectiveness over strict adherence to external style systems when appropriate
- Strong collaboration skills and ability to work effectively with a wide range of stakeholders while maintaining institutional voice and standards
- Ability to balance multiple projects and deadlines in a fast-paced environment
- Strong written communication, editing and organizational skills
- Proficiency with standard computer software and content development tools
SUPERVISORY RESPONSIBILITIES
No direct supervision
Work Environment: Indoor office setting with some work may be required outside of normal business hours.
Physical Demands: Sitting, walking, standing, bending, repetitive typing, and regular stair climbing. Requires prolonged verbal communication (in person and via phone) and regular use of standard office equipment.
Valid Driver’s License Required: Yes
Travel Required: Yes – 10% (TJC campuses and conferences)
If travel is required, the candidate must have and maintain a current, valid driver’s license and an acceptable driving record.
- Gathers information and develops content about the College, its students, faculty, programs and activities for use in a wide variety of marketing and promotional materials including website, intranet, social media, print collateral and digital communications
- WHO YOU ARE
QUALIFICATIONS
Required Education
Bachelor’s Degree in a related field
Required Experience
Two (2) years of direct experience
An equivalent combination of education and relevant experience that demonstrates the knowledge, skills, and abilities required for the position may be considered.
Preferred Experience
- Experience in marketing, communications or content development
- Experience in a college or university setting
- ADDITIONAL INFORMATION
EXPECTATIONS
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
- Will have contact – in person, by email, or by phone – with staff, students, and the general public.
- Must exhibit a sensitivity to and an understanding of the diverse academic, socio-economic, cultural, and ethnic backgrounds of staff and students and to staff and students with disabilities.
- Regular and punctual attendance is an essential function of each employee.
NOTE: With or without reasonable accommodation, the individual in this position must possess the competencies and must be able to perform the essential functions and duties of the job as described above, including essential tasks requiring specific physical demands.
This is a security-sensitive position. Candidates will be subject to a criminal background check.